World Wrestling Entertainment is the latest company looking to shatter traditional release windows, saying it will bow DVDs for its films shortly after they unspool in theaters.
WWE chairman Vince McMahon has been hinting for some time that WWE would adopt the strategy when it starts releasing a new slate of pics that it is self-financing and distributing through Samuel Goldwyn Films this year. With WWE’s movies still trying to find a broader audience at the box office, the company has been eyeing theatrical releases as a way to prop up DVD sales, and didn’t want to spend more money to “promote and market the (films) twice.”