Ariel Helwani interview with Dana White regarding UFC 118.
Dana White has personally embraced social media and he’s arguably the most accessible sports president out there. He recently shared his phone number with 4.5 million fans and invited them to call him directly. Digital Royalty developed this concept in an effort to bridge the virtual and physical worlds, providing value to fans when, where and how they want to receive it.
Dana White Talks B.J. Penn’s Future After UFC 118 Loss
