BOX OFFICE REPORT: ‘Avatar’ nabs $73 million, including $220 million worldwide
December 21st, 2009 | By Rick From Chicago
Avatar grossed $27 million on the first day alone.
Twentieth Century Fox and James Cameron’s 3D sci-fi epic “Avatar” posted a worldwide bow of $232.2 million, led by a very merry $159.2 million overseas and a strong $73 million domestically. Global launch was the largest ever for a nonsequel and the sixth biggest international launch overall.
At this point, it’s impossible to gauge the film’s eventual box office, because there were so many factors affecting its opening, including its domestic battle with an unexpected enemy: Mother Nature, as a major blizzard hit the East Coast over the weekend, paralyzing some cities, and slowing down others.Fox execs can take comfort from the film’s glowing reviews and, more importantly, glowing exit polls among all demos, including an A from CinemaScore. Of the U.S. audience, 62% were over age 25, while moviegoers under 25 rated the film even higher, giving the movie an A+. As expected, the pic skewed male at 57%.
Also throwing off long-term projections is the fact that auds, particularly females, can be distracted with holiday shopping and parties the weekend before Christmas. Successful films bowing at year’s end can do four and five times their opening weekend gross because of the lucrative Christmas-New Year’s stretch vs. the usual multiple of three. So the film’s big tests will come in the next few weeks.
Given the long buildup to the “Avatar” bow, Fox has been working hard to manage expectations. With pic one of the most expensive productions ever, and Cameron’s first feature since the record-shattering “Titanic,” some were expecting a gargantuan bow. Also adding to the anticipation is the fact that the 3D technology was touted as revolutionary. But the movie’s long running time (2 hours, 41 minutes) and the fact that it’s a nonfranchise title are mitigating factors.
Studio insiders confirm that “Avatar” cost $310 million to produce, but that its number goes down to $280 million when factoring in production tax credits. Fox has two co-financing partners, Dune Entertainment and Ingenious Film Partners. The marketing budget is also sizable.
It is a movie unto itself. Originality always has the greatest risk, but it also has the greatest upside. And we couldn’t have dreamed of a better start,” Fox co-chair/CEO Tom Rothman said. “This film, in particular, was made to go the distance.”
On the strength of “Avatar,” weekend was up 51% over the same weekend last year, when “Yes Man” and “Seven Pounds” opened to $18.3 million and $15 million, respectively.
News wasn’t so bright for the only new wide release going up against “Avatar,” Sony’s Hugh Grant-Sarah Jessica Parker topliner “Did You Heart About the Morgans?” Romantic comedy grossed $7 million from 2,718 theaters to place No. 4 after “Avatar,” Disney’s “The Princess and the Frog” ($12.2 million) and Warner Bros.’ “The Blind Side” ($10 million).
At the specialty box office, the Weinstein Co.’s Rob Marshall-directed musical “Nine” dazzled with the best per-location average of the weekend at $71,733.
Avatar” is Cameron’s first feature since “Titanic,” released on the same weekend in December 1997 and still the No. 1 grosser of all time worldwide at $1.8 billion (including $1.2 billion internationally). “Titanic” opened to just $28 million.
Cameron waited so long to make his next film so that technology could catch up with his vision for “Avatar,” the first all-audience 3D tentpole and the widest 3D release to date, both domestically and overseas. Most 3D movies thus far have been animated titles.
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theatres, according to Hollywood.com. Final figures will be released Monday.
1. “Avatar,” $73 million.
2. “The Princess and the Frog,” $12.2 million.
3. “The Blind Side,” $10 million.
4. “Did You Hear About the Morgans?”, $7 million.
5. “The Twilight Saga” New Moon,” $4.4 million.
6. “Invictus,” $4.2 million.
7. “Disney’s a Christmas Carol,” $3.4 million.
8. “Up in the Air,” $3.1 million.
9. “Brothers,” $2.6 million.
10. “Old Dogs,” $2.3 million.
[Credit: Variety / Hollywood.com]





